Custom built e-commerce platform that is based on a single product database, but could serve a number or specialized storefronts. Built to SEO optimize each product category to maximum with specialized domains and custom content specific to that store. All storefronts in turn would pass incoming orders to a unified backend within which all the orders would be handled by a single team from a single place.
At peak the platform was serving more than 50 storefronts from a single backend with a common product database.