Tailor built for an automotive marketing company that did not find any pre-existing CRM to be fitting their needs and workflows. Existing CRMs were unable to be customized to the degree that was required for them at the time. CRM had tight integration to the services that the company provided in the area of online marketing. From within the CRM had capabilities to control all the services that the company provided to their customers – SEO, different verticals of marketing, specialized content production.